If your growing business has not made customer service a top priority, it's time to reevaluate your to-do list. After all, in this digital era, great customer service can be be your best (and least expensive) marketing tool. Consider, for instance, that positive tweets and online reviews will undoubtedly draw curious consumers toward your brand and that your ability to address complaints…
As an entrepreneur, one of the best things you can learn to do is build a community of raving fans who will always choose your company when they need the products or services you sell. Let’s look at the various levels of community building that companies can do with their customers. Level 1: Tolerate Your Customers I actually once had the manager of a business tell me, “This would be a…
Aurthor: KIMANZI CONSTABLE (Author, Consultant, Owner of KimanziConstable.com) Even in the most remote parts of the world, there is still some access to the Internet. This year, I flew more than 100,000 miles to speak at conferences and companies all over the world. I spoke in developed and developing countries. Everywhere, I saw people using smartphones to access the…
Author:Belinda Chan (Chief Client Officer, Poshly.com) Everyone has heard the saying: The customer is always right. But we all know real life isn’t that simple. For business-to-consumer companies that rely on regularly returning clients, the fine art of keeping these people happy can be a frustrating, confusing endeavor. Digital companies in particular face unique challenges when it comes to…
Author: TOM BORG (President of Tom Borg Consulting) Research I read more a decade ago about Delta Airlines showed that among the many things that people want to know about the individuals in business who serve them, four items consistently remain at the top of the list. Customers want to know the answers to the following four questions: 1. Do you like me? Customers want to know…
Author: DAN S. KENNEDY (Author, Strategic Advisor, Consultant, and Business Coach) In his book No B.S. Ruthless Management of People & Profits, business coach and consultant Dan S. Kennedy presents a straightforward assessment of the real relationship between employers and their employees, and dares you to take action. In this edited excerpt, guest author Keith Lee describes his simple…
